No Nintendo at E3?

Well…not exactly. But talk about big news! Nintendo recently announced they would not be hosting a press conference at the annual Electronic Entertainment Expo this year.

For those of you who don’t know, E3 is sort of a video game conference that is held every year at the Los Angeles Convention Center. This event is typically when most game companies make huge announcements about new games and hardware coming in the next few years.

At these shows, there is typically a press conference for big name developers in which they showcase these new products for a large audience both in person and online. There press conferences serve as the main type of method to reach out to consumers.

Nintendo announced yesterday that they would not be holding a press conference at E3 this year, but rather they will release information throughout the year leading up to the event regarding new products. Nintendo also said that although there is no conference, they will still be attending the show and to expect them to have booths set up for the public to try new games.

This move came as a bit of a surprise to me, although maybe I should have expected it. In the past few years, the E3 conferences have been noted for their less than stellar offerings, and even a few people suggest that nobody “wins” E3 anymore, because nothing is ever new or surprising.

While Nintendo is known for their big risk moves and breaking the mold, only time will tell if this move will actually pay off.  I for one am excited to see how Nintendo will play out this bold move.

Oh…and by the way…where is my next Super Smash Bros.?

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