Bioshock Infinite PR #4

         Welcome to the last blog on Bioshock Infinite! For real this time… So far on our journey we have been through multiple losses from the development team, multiple delays for the game and even multiple outcries’ from the fans (but really, who is surprised?). Let us finish this journey together and close the book on Irrational Games’ PR.

            On December 2, 2012, Irrational Games hired Anna “Ormeli” Moleva to cosplay (dress up as a fictional character) for promotions and special events for Bioshock Infinite. Levine made the announcement by stating “We were so amazed by her dedication and her resemblance to Elizabeth that we decided to ask her if she’d like to be involved in helping bring Elizabeth to life in our box, our key art and our upcoming television ad.”

            Moleva would eventually attend gaming events along with the Irattional crew to showcase the game and take picture and sign autographs with fans.

            Then came the bad news.

            Five days after the announcement of their new cosplayer, Irrational Games announced that Bioshock Infinite was to be delayed yet again. The game was being pushed back to March 26, 2013. Ken Levine followed up the announcement by telling IGN “It’s primarily polish and bug fixing. “You know, ‘let’s make that narrative scene that much better. Let’s do another pass on the timing of that scene. Let’s do another balance pass.’ It’s a game we could have shipped in February. It just wouldn’t be the game that we think the fans deserve. And that doesn’t mean it was far off from that, but they deserve what they deserve. And when we ask people to pony up a lot of money for this game, we have to feel confident that we’re giving them something that they deserve.”

            Ken Levine also stated that while he knew he would suffer some “slings and arrows” for the decision, they would be only temporary but the game would last forever.

            And there we have it! We have finished the major PR activities that took place solely during the development process of Bioshock Infinite. Thank you for joining me on this journey, and I hope you learned as much during this process as I did!


1 thought on “Bioshock Infinite PR #4

  1. Good write up on the PR for Bioshock Infinite. I had pretty much given up on the game after my initial excitement. The past few years really looked like a growing train wreck. Luckily my trepidation was unfounded and Irrational Games produced a product of amazing quality.

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