No Nintendo at E3?

Well…not exactly. But talk about big news! Nintendo recently announced they would not be hosting a press conference at the annual Electronic Entertainment Expo this year.

For those of you who don’t know, E3 is sort of a video game conference that is held every year at the Los Angeles Convention Center. This event is typically when most game companies make huge announcements about new games and hardware coming in the next few years.

At these shows, there is typically a press conference for big name developers in which they showcase these new products for a large audience both in person and online. There press conferences serve as the main type of method to reach out to consumers.

Nintendo announced yesterday that they would not be holding a press conference at E3 this year, but rather they will release information throughout the year leading up to the event regarding new products. Nintendo also said that although there is no conference, they will still be attending the show and to expect them to have booths set up for the public to try new games.

This move came as a bit of a surprise to me, although maybe I should have expected it. In the past few years, the E3 conferences have been noted for their less than stellar offerings, and even a few people suggest that nobody “wins” E3 anymore, because nothing is ever new or surprising.

While Nintendo is known for their big risk moves and breaking the mold, only time will tell if this move will actually pay off.  I for one am excited to see how Nintendo will play out this bold move.

Oh…and by the way…where is my next Super Smash Bros.?



Kickstarter: It’s a Pretty Big Deal

We have all heard of Kickstarter…right? It’s the website that allows developers of almost any type of product to showcase their dream to the public in an attempt to receive funding in order to complete the project.

This website works by requiring the developer to set a length (usually 30 days) of time in which the project can receive funding, and then has a countdown to that date, and gives users the ability to create a page with which all sorts of media can be shown to promote the product.

I think it should be noted that Kickstarter gained popularity primarily through successful video projects such as Minecraft.

On March 26, Dynamo PR created a new division of the the company dedicated to helping Kickstarter projects find success in their pitches. This decision came after the company’s work with the 3Doodler, a pen that allows 3D drawing in nearly any environment.

To help understand their rationale, account manager Heather Delaney explained: ‘The internet has changed the game for fundraising. Now entrepreneurs and creative people like MiiPC can use crowd funding to test the market for their idea and help make it a reality. 

‘But these people need dedicated Kickstarter PR to guide them every step of the way and social media support to truly gain momentum. I’m excited to be heading up a team focused on Kickstarter PR, looking at this awesome new area of making these innovative ideas and inventions become a reality.’

With recent projects like the Veronica Mars movie, there can be no doubt that Kickstarter has solidified its place as a valid method of conducting business.

It will be interesting to find where Kickstarter will go in the future, and it is great to see all of the new inventions that would have otherwise been impossible to produce get developed for consumers. 

Bioshock Infinite PR #4

         Welcome to the last blog on Bioshock Infinite! For real this time… So far on our journey we have been through multiple losses from the development team, multiple delays for the game and even multiple outcries’ from the fans (but really, who is surprised?). Let us finish this journey together and close the book on Irrational Games’ PR.

            On December 2, 2012, Irrational Games hired Anna “Ormeli” Moleva to cosplay (dress up as a fictional character) for promotions and special events for Bioshock Infinite. Levine made the announcement by stating “We were so amazed by her dedication and her resemblance to Elizabeth that we decided to ask her if she’d like to be involved in helping bring Elizabeth to life in our box, our key art and our upcoming television ad.”

            Moleva would eventually attend gaming events along with the Irattional crew to showcase the game and take picture and sign autographs with fans.

            Then came the bad news.

            Five days after the announcement of their new cosplayer, Irrational Games announced that Bioshock Infinite was to be delayed yet again. The game was being pushed back to March 26, 2013. Ken Levine followed up the announcement by telling IGN “It’s primarily polish and bug fixing. “You know, ‘let’s make that narrative scene that much better. Let’s do another pass on the timing of that scene. Let’s do another balance pass.’ It’s a game we could have shipped in February. It just wouldn’t be the game that we think the fans deserve. And that doesn’t mean it was far off from that, but they deserve what they deserve. And when we ask people to pony up a lot of money for this game, we have to feel confident that we’re giving them something that they deserve.”

            Ken Levine also stated that while he knew he would suffer some “slings and arrows” for the decision, they would be only temporary but the game would last forever.

            And there we have it! We have finished the major PR activities that took place solely during the development process of Bioshock Infinite. Thank you for joining me on this journey, and I hope you learned as much during this process as I did!