Bioshock Infinite PR

As one of this year’s most anticipated games (if not THE anticipated game of the year) Bioshock Infinite has come extremely far from its origins in the past three years and Irrational Games responded to customer feedback in order to cater this game to its most loyal audience. In this blog, we take a look back at the beginning of Bioshock Infinite and look to see some of the steps it has taken to get to where it is today.

When the game was announced on August 11, 2010, the world was aghast as they learned that the new Bioshock game wouldn’t take place in the infamous underwater city of Rapture, but rather a floating city in sky named Columbia.  Ken Levine, the creative director of the game, offered up some time to do a Q&A about why he had made the decision to completely change the formula for this hotly anticipated sequel. Out of this interview arose a joking, yet almost serious question about why Ken Levine why he hates America. Levine deftly handled the question by stating that he was always interested in America at the turn of the century, and enjoyed to convey some of that exceptionalism, even though it portrays America in a bad light.

Although just the tip of the iceberg in terms of PR from Irrational Games, we have to cut today’s blog short, but be sure to join us next time for the second part of Bioshock Infinite PR spotlight, and don’t forget to reserve your copy of the game before it is released on March 26, 2013!

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